Possessing a clean, high-quality B2B leads database is necessary to effectively generate quality leads on a regular basis in today’s business world.
One of the prerequisites for running a successful lead generation campaign for top companies like The Global Associates is to possess a complete, clean B2B leads database in this era of extremely busy decision makers and ever-intensifying global competition.
Creating fresh opportunities will become a near impossibility if your B2B leads database is full of dupes, errors or format inconsistencies. We discussed in our previous post some main elements of good data – accuracy and completeness, the discussion is continued here.
- Consistency of the process
Lead generation companies must have in place a standardized process to enter and maintain data in order to compile a clean B2B leads database. Having a standardized format for analyzing and synthesizing your data is imperative to keep your data relevant and useful, failing which your database might turn into an impregnable maze. Make your workflow more efficient and approach more effective and result-oriented by developing a system for classifying and prioritizing your data. This can be easily accomplished today by adopting automation or using modern CRM software.
- Uniqueness of data
Last but not the least, the uniqueness of data is an essential component to avoid duplication and complete chaos. If the same record keeps showing a different status everytime, it will cause frustration among your employees and waste a lot of productive time in purging your data and trying to sort out the repetition of records, errors and duplications. It’s mandatory to have a system in place and train your employees to be vigilant in order to maintain the uniqueness of data.
Understanding the essential components of good data and putting in place the systems to ensure they are always present will help you work efficiently and effectively.