The first few minutes of a cold call are very important;you need to clear the doubts your prospect has to boost Sales Lead Generation. The article discusses some of the doubts you need to assuage to win a customer’s confidence.
Even in this age of online marketing methods, cold calling still remains a potent tool in the arsenal of top companies like The Global Associates in their effort to maximize sales lead generation successfully.Most sales people,relying too heavily on technology, don’t realize its full potential, and consequently, often fail to run an effective sales lead generation program.
Cold calling is disliked, unfortunately, by almost all the sales reps; they find it very difficult to approach and convince the unknown customers. The problem lies in their approach, their preparations. It’s essential to realize the importance of the first few seconds of a cold call; they make or break your chances. Your customer will always have some doubts, if you fail to assuage them right then and there, you lose a promising lead prematurely.
Cold calling is an opportunity to connect with the prospects, and enhance sales lead generation by convincing them about your suitability for their purpose. Your challenge lies in the fact that they are yet complete strangers;they naturally have some doubts, apprehensions and queries. You cannot develop sustainable business relationships with them without first assuaging their doubts. Some of these doubts are discussed below.
- Will it be worth my time?
Today’s decision makers are extremely busy with a premium on their time. It’s important to realize that they just don’t have any time for charity.You will be entertained only if you have something substantial to offer.Always respect their time; be brief and to the point. Don’t waste time in long introductions, state your purpose in clear terms.
- Does he have something substantial to offer?
If you cannot convince them that you have something special to offer, you won’t be able to keep the call going. That deadly click is not too far off in this case ending it right then and there. Preparing a well-researched, short script before making a cold call is a good idea. It will enable you to include all the salient features of your offer leaving out nothing important.
- Do I have something interesting here?
Boosting sales lead generation is an art; you want to keep the prospect listening to you to the end. You would often require to offer direct incentives to keep them interested. You must mention your incentives in clear terms in your script to make them believe that talking to you is beneficial for them.
Maximizing sales lead generation is a tough task, especially in this age of ever-intensifying global competition and extremely busy decision makers. Cold calling can still be an effective tool if you use it judiciously and have a set of well-prepared answers for customer’s possible doubts and queries.
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