Boosting B2B Lead Generation,Cold calling is disliked by most sales people as one often encounters uninterested or even hostile customers. The post suggests ways of making the most out of every lead even if the customer refuses to buy from you at present.
In their effort to boost B2B Lead Generation, top lead generation companies like The Global Associates often come across people who are uninterested or sometimes outright hostile. Even worse is the scenario when you invest time and resources and the prospect finally refuses to buy from you, that is a great setback to your B2B lead generation effort but it’s important to learn your lessons and move on. There is no need to give a knee-jerk reaction in such a situation, success and failure are two sides of the same coin. Following are some lessons one can learn from a failed lead.
- Know the reason
When a prospect finally says “no”, you curse your luck, feel dejected for some time, and then just move on to the next promising lead in your quest to boost B2B lead generation. Shouldn’t you think about still taking out something out of this lead? Wait a moment and try to know the exact reason this “could have been yours” lead slipped out of your hand.This would give you a better chance with a similar customer in future.
- Don’t invest time in finding your way through
Sales people often invest too much time in persuading the customer to buy from them despite hearing a clear “no” from the other end. There is no harm in giving it another try, but you should do it with a clear purpose and a clear-cut strategy in place. You have already invested a lot of time on this lead, learn your lessons but don’t waste more time and resources.
- Stay on good terms
It’s important to remain on good terms with the customer despite their refusal to buy from you at present. Keep them in the loop, they might still help you maximize B2B lead generation in several ways. Request them to give you good referrals and try to know if they would be interested in buying from you sometime in future. There is also a need to find some strong counter to face objections raised by the customer to help you in similar situations in future.