Increasing the traffic to their websites is one of the top priorities for The Global Associates Lead Generation Companies these days since it helps them create quality opportunities in a big way. The business scenario has changed over the years with factors like ever-intensifying global competition and extremely busy decision makers making life difficult for lead generation companies, new-age tools like online marketing methods need to be embraced to stay afloat. search engine optimization (SEO) has become a favorite now with sales people who like to use social media marketing, blogging, PPC advertizing etc to generate leads on a regular basis.Each of these tools, however, have some limitations, while some are too expensive, some others haven’t remained so effective any longer.
A modern tool: referral traffic
Increasing the referral traffic to their websites has proved to be an effective method for lead generation companies in recent times. Referral traffic can be termed as those visitors that come to a website from sites other than search engines;these sites are known as ‘referrers’.Having come to a company’s website through trusted sites, these visitors are considered potentially qualified prospects, and hold true significance for inbound marketers.You get an opportunity to exhibit your content in front of new people interested in products/ services you offer and a chance to convert these visitors into leads, and in due course into new customers.
It’s true that referral traffic gives you an opportunity to attract qualified visitors and convert them into leads and then into regular customers,however, this is not all. There is an additional benefit, too. People clicking a link on a site or completing a social activity to come to a particular website are considered by major search engines as positive ranking factors;,you thus get SEO benefits too.You therefore need to find quick, effective and inexpensive ways for increasing referral traffic to your website.
We shall continue discussing the benefits of referral traffic for lead generation companies and ways to increase it in our next post.